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Reinventing the Wheel through Advanced Analytics

May 23 @ 4:30 pm - 7:00 pm

The Analytics & Big Data Society is pleased to invite all to the first of our 2019 Signature Series Events at Charlotte’s NASCAR Hall of Fame.

Event Schedule

4:30 PM – Registration 5:00 PM – Speaker Session 6:30 PM – Wine and Hors D’Oeuvres

Speaker Line Up

1. Tim Eisenmann – Chief Analytics Officer – American Tire Distributors | LinkedIn

Topic: How ATD is “Reinventing the Wheel” through Advanced Analytics

ATD is the largest tire distributor in the world and located right next door – in Huntersville, NC. 2018 was ATDs most challenging year competing in an industry where manufacturers are cutting out distributors, where more and more purchases happen online and innovation is just about at an inflection point. In order to compete and achieve sustainable success ATD is undergoing a transformation to become the “most connected and technology-enabled automotive solutions provider”. Core to that transformation is to become a data-driven technology company that treats data as an asset and analytics as a core competency. Hear from Tim Eisenmann, ATD’s Chief Analytics Officer, how his company has taken “analytics by the horns” and created an industry-leading advanced analytics center-of-excellence (CoE) that is core to what ATD is today.

2. Blair Primis – SVP Marketing & Talent Management – OrthoCarolina | LinkedIn

Topic: Leveraging User-Generated Data for Marketing: Patient Reviews

By leveraging user-generated data, specifically around patient review data, OrthoCarolina was able to drive both reputation management, organic search results and improve operational performance.

3. Christian Sassano – Data Analyst – Red Ventures | LinkedIn


4. Mary Ann Priester – HMIS Administrator – Mecklenburg County | LinkedIn

Topic: Simplifying Care Coordination for Charlotte’s Homeless Community

Charlotte’s Homeless Service Providers are caught in a sea of federal funding requirements and crisis management. An outdated technical framework makes the environment all the more difficult to navigate. In order to make real-time, actionable decisions, their data needs to be synthesized in a way that is not currently possible. The ABD Society has partnered with the Charlotte-Mecklenburg Continuum of Care to explore how we can use data to make better decisions and provide better care to our region’s homeless population.

Please Note: The event is free to attend for analytics professionals and students only. Vendor companies and recruiters must reach out to the ABD Society directly for sponsorship opportunities in order to attend. Interested vendors/recruiters please email info@abdsociety.org for more information. ABD Society reserves the right to cancel orders from vendor companies/recruiters.


NASCAR Hall of Fame
400 East Martin Luther King Junior Boulevard
Charlotte, NC 28202 United States


Analytics & Big Data Society