In today’s data-driven world, organizations possess a wealth of data assets that can be leveraged to generate significant value. We will explore various strategies businesses can monetize data assets to create new revenue streams, enhance customer experiences, and drive innovation. We will discuss different data valuation methods, understand the primary challenges, and develop effective strategies for extracting value from data.
Through a panel discussion featuring real-world examples, you will gain a deeper understanding of how to successfully navigate the complexities of data monetization and unlock the full potential of your company’s data assets. Join us to discover how to turn your data into a powerful engine for growth and innovation.
**Panelists:**
[Lusine Tarkhanyan, PhD](https://www.linkedin.com/in/lusinetarkhanyan/) (Method) – Data Design Director
[Paul Puopolo](https://www.linkedin.com/in/paulpuopolo/) (Dallas Fort Worth International Airport) – Executive Vice President of Innovation
[Joe Fuqua](https://www.linkedin.com/in/joe-fuqua/) (Truist) – EVP, Head of Enterprise Data Frameworks, Standards, and Tools
**IN-PERSON EVENT DETAILS**:
Please join us for lunch in the [Method Charlotte](https://www.method.com/locations/charlotte/) office. We’re in the Charlotte Plaza building on the 8th floor (Panera on the ground floor). Take the escalator to the second floor and use the elevator bank to the 8th floor.
**Lunch**: We’ll provide a free lunch starting at 11:30 am.
**Parking**: We’re happy to validate parking for attendees who park in the [Charlotte Plaza Parking Deck](https://www.parkme.com/lot/82095/charlotte-plaza-parking-charlotte-nc). Please bring your parking ticket to the event.
