Ever get caught in an endless loop of iteration? Ever deliver exactly what the scope described, only to ignite unexpected drama? Reduce the risk by incorporating empathy-building research into your workflows. This webinar will cover methodologies to investigate your stakeholders’ daily pain points and broad industry norms. We’ll touch on product configuration tools borrowed from Lean Launchpad, marketing, and user-centered design. Empathy has major business value. Not only will your deliverable solve the right problem and align with expectations, but you’ll also have less frustration along the way.
Register for this webinar here: https://zoom.us/webinar/register/WN_tfLOsaSKTPuMpeOpdOdnIQ
Featuring: Molly Kramer, Principal at Model Content
Molly has researched and written professionally for over a decade in journalism, corporate health care, and startups. In 2016, Molly launched Model Content, a content-focused marketing agency for healthcare and technology. Model Content provides commercialization support, marketing, and special projects, such as book editing, retreats, and rebranding. Molly has implemented Lean Launchpad methodology through two NSF I-Corps industry mentorships. She has participated in pitch competitions and accelerators as both a judge and as the judged.